The world famous Starbucks coffee chain has entered the South African market – a move which will please many South African fans of the famous brand.
It’s technically not an official entry into the market, since Emperica Marketing, a South African company, will only be offering Starbucks Coffee Foodservice – not licensed stores. This move is most likely due to the high licensing costs and capital requirements associated with licensed stores.
If you want to sample the world famous taste, your in for a bit of a trek: Starbucks Coffee will initially only be offered at 7 locations throughout South Africa. Various Southern Sun Hotels and Tsogo Sun Gaming venues have been selected as part of the initial rollout.
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